Observations and arguments.

New Home Cinema

Home cinema” has in the past two decades been a consumer sales term used to make “home theater” sound more upscale. It uses the term “cinema” as defined (archaically, or perhaps merely in Britain) as a theater at which one would go to see a movie (as distinct from a theater at which one would view a live dramatic or dance production).

Whether due to my late 20th Century suburban California upbringing or my bachelor’s degree in Film, I tend towards the use of “cinema” as more broadly the art of motion pictures, or a subset therein. E.g. “Classic Hollywood Cinema”, “Italian Neorealist Cinema”, “New German Cinema“.

For me, then, “Home Cinema” is a broad term encompassing the full breadth of consumer “home movie” making, starting (according to Kodak) in 1923 with the release of the 16mm “Cine Kodak” Camera and the Kodascope Projector. In the 1930s, 8mm film cameras and projectors were introduced, lowering prices, and quadrupling the number of minutes per reel. Super8 followed in the 1960s, further democratizing the process of home movie making–a simple cartridge made film loading easier, and allowed for automatic ASA settings within the camera. Battery powered cameras eliminated the tiresome hand-cranking of older formats, and made light metering, zooms, and ultimately sound recording possible.

Still, the cartridges only lasted a mere 3 1/3 minutes, and editing remained for the most part in-camera. (It was possible to splice film with tape and/or cement, but since the film stock was reversal, a bad cut was irreversible.)

With the advent of “portable” video cameras (the camera was portable, but carrying the tape deck on your shoulder–murder) came the new term, “home video”. What was most revolutionary about this new format was the ability to take long, uninterrupted takes on a single two-hour tape. This further broadened the appeal of home movie making, and diminished the appeal of home movie viewing (say what you will about the blurry jitters of Super8, its length forced users to exercise discretion in their shot length, and even the most boring films were over after just a few minutes).

Editing remained a practice of the persistent, but those who invested in editing solutions, or even those who hooked two VCRs together were rewarded by the ability to edit without damaging your original source tape, and to dub a secondary audio track underneath the live sound.

Adobe Premiere helped bring home video editing to the personal computer in a limited fashion, but the shot heard ’round the world in the home digital video revolution was Apple’s decision to ship iMovie and a FireWire port with its consumer desktops and notebooks (iMac and iBook). Sony, Canon, and others had already been selling MiniDV cameras with IEEE1394 (FireWire) out ports, but Apple made the connection useful to the standard consumer–offering sophisticated digital effects, transitions, and titling without any degradation in video or audio quality. Yet with the addition of iDVD and the synchronization of the two applications in the suite called iLife, the final audience remained trapped within the living room.

Fast forward to 2005, and RSS2.0-with-enclosures–the choice of podcasters for syndication and distribution–has been adopted (along with modern blogging tools) by a small band of videomakers as a way to publish their short videos via the internet to a distributed audience. Among these pioneer videobloggers and video podcasters are parents, who use this confluence of technologies to convert the home movies of yesterday into a new digital mass medium.

This is what I call the New Home Cinema of the 21st century.

As a videoblogging parent myself, I am interested in exploring this wave of media: its aesthetics, its meaning, its economics, even issues of ethics and safety. What motivates its creators? How is this affecting children’s development, and the emotional life of the family? How does it reflect or respond to the larger culture of “reality” television programming? How does it differ or how is it the same as home movies in the past? Is this just a repackaged “America’s Funniest Home Videos”?

I hope to engage in dialogue with mediamakers working in the New Home Cinema. I’ll begin with the world of “videoblogging”, after which I hope to explore video destination sites such as Video Google and YouTube. I’ll primarily focus on videos featuring children, but will probably sidestep into pet videos and domestic-themed videos (gardening, cooking, etc.).

I expect that I will draw the line before I get to performative videos (e.g. amateur narratives, comedic sketches, lip synching) or audience-address videos (e.g. personal diaries), but the borders are often blurred and overlapping. These are of course also only possible with consumer access to the technology and tools, and as such could be included under this rubric, but I am most interested in the depiction/portrayal/simulacrum of domestic realities of home and family, so that will be where I direct my focus.

We’ll see where my exploration takes me from there.


No comments yet»

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: